Knife launches health push in Hong Kong

HONG KONG - Local cooking oil brand Knife is seeking to change consumers perceptions about the health value of cooking oil by smashing the myth that "using less oil is healthier".

by | 10/15/2007

Knife has launched a TV-led campaign in the SAR for their two new Olive-blended cooking oils with Canola and Sunflower Seed respectively, which will build on their health platform first launched in 2004.

Developed by BatesAsia, the campaign will take an educational approach, with four spots with a ‘sport’ theme: Push Up, Sit Up, Rope Skipping and Balance Beam.