Kjeldsens targets gift-buyers via TVC

HONG KONG - In time to capture the Mid-Autumn Festival gift-giving market in Hong Kong and China, Danish cookie brand Kjeldsens is targeting housewives via a new TVC.

by Benjamin Li | 08/28/2008

A 30-second ad will be launched in Hong Kong on 29 August and will be followed by three 10-second versions. The TVCs will appear on Hong Kong terrestial TV and in Southern China.

The ads promote Kjeldsens as a gift and highlight its Danish provenance.

WE Marketing Group has worked on creative and media buying and planning for Kjeldsens for over two years.

| campaign , fmcg , food , marketing