Kirin Taiwan hands Publicis creative brief
Kirin has hired Publicis to refresh its beer brand portfolio in Taiwan, heralding a major push for the Japanese brewer in a category dominated by local player Taiwan Beer. Publicis Taiwan consolidated its hold on the Kirin business after securing creative duties on Kirin's entry-level beer brand Bar, following a two-way shootout against incumbent Dentsu Taiwan. The agency had already won Kirin's premium beer, Kirin Ichiban Sibori, as well its sake brand Gekkeikan, from Dentsu in a pitch last year.
