Menon, who was regional director of OgilvyAction Southern India, has a brief to roll out Kinetic's out-of-home advertising philosophy beyond Singapore, and across the region.
"Krishnan is coming in to add more depth and seniority to our Singapore operation," commented Asia Pacific CEO Alex Thompson, who has overseen the Singapore office to date. "He's also joining us to add greater knowledge to how urban geography and people interact with out-of-home advertising in Asia."
Kinetic launched in India and China last month (Media 11 July), adding to existing offices in Bangkok, Singapore, Kuala Lumpur and Manila.