Kinetic appoints Revilla as regional MD of Aviator

SINGAPORE - Kinetic, WPP's out-of-home media unit, has appointed Irene Revilla (pictured) as regional managing director of Aviator, its transport media division.

Revilla joins from Kinetic in Europe, where she was commercial director of Aviator Europe, Middle East and Africa. She will be based in Singapore and report to CEO of Kinetic Asia Pacific, Alex Thompson.

Jonathan Goldsmid-Whyte, CEO of Aviator, commented: “Aviator has quickly established itself as the leading agency in travel related media. This is a strategic development which recognises the enormous growth in passenger numbers in Asia and the growth in importance of the airport channel.”

Thompson added: "Airport is an increasingly important element of Kinetic’s planning and buying ability. Irene will add experience to our business in the region and allow us to capitalise on the travel channel for the advantage of our clients.”