The bus shelter, which flanks the traffic-heavy Orchard Road, is decorated with giant mahjong tiles that read 'fa', meaning profit.
"The strategy was to drive the profit message and Kim Eng's brand positioning as Asia's stockbroker of choice," said Alastair Tan, MD of Paprika Global, the agency behind the brand exercise.
"We needed to create relevance among investors and key business and financial decision-makers."
Meanwhile, print ads feature artefacts such as a 500-year-old jade bangle, a Ming dynasty plate, a bonsai plant and a traditional Chinese hand puppet.
The first phase of the campaign launched in April this year (Media, 21 April).
Meanwhile, print ads feature artefacts such as a 500-year-old jade bangle, a Ming dynasty plate, a bonsai plant and a traditional Chinese hand puppet.
The first phase of the campaign launched in April this year (Media, 21 April).
