The move reunites the fast food client with McCann Erickson ECD Farrokh Madon and CD Goh Wee Kim, who worked on the KFC account at BBDO before moving to McCann this summer. The closed-door pitch was called in September (Media, 4 October).
“This is a tremendous win for us, and gives McCann a significant presence in retail,” said Sorab Mistry (pictured), CEO of McCann Erickson South and Southeast Asia. “We were able to demonstrate a strong understanding of the brand and provided an integrated communications solution that included PR from our sister agency, Weber Shandwick.” KFC Singapore senior marketer manager Virginia Ng could not be reached at press time.
KFC’s local media spend in 2006 was S$11.2 million (US$7.5 million), an increase of 15 per cent over the year before.