KFC & Pizza Hut near review conclusion
QSR Brands, the operator of KFC and Pizza Hut in Malaysia and Singapore, is reportedly nearing conclusion of a comprehensive review of all of its vendors and suppliers in the two markets, including its creative and media agencies. <BR><BR> The review pits the company's two creative agencies - BBDO Singapore and Ogilvy & Mather - against each other, along with Carat and MindShare, who handle media planning and buying in Malaysia and Singapore respectively. "It's a procurement-led exercise to bring costs down," said one agency source involved in the review. QSR Brands was unavailable for comment.
