KFC HK turns to acclaimed director for TVC

KFC has taken the next step in its So Real campaign, hiring independent film director Fruit Chan, known for his cinema verite style, to direct its latest TVC, which partners singer and actress Miriam Yeung with local pop star Justin. <BR><BR> In the ad, Yeung, known for her easy-going and genuine nature, is shown starring in a film alongside Justin where she is having trouble convincing the director that she can portray anger realistically. Eventually the director gets the reaction he was after by asking Justin to steal Yeung's last piece of chicken as the crew tuck into a KFC bucket during a break. <BR><BR> "The approach we took is one that's quite unexpected in the fastfood category in Hong Kong," said Iris Lo, M&C Saatchi Hong Kong's ECD. <BR><BR> "We tried to display the more genuine side of things."