Airing until mid-July, a 20-second TV spot developed by BBDO Singapore shows three ninjas on a mission to locate Miso Crunch, KFC’s ‘unique taste with Japanese twist’.
“Japanese flavours are very popular in Singapore and, in line with this trend, KFC decided to launch a limited-time-only Japanese-inspired chicken,” said Virginia Ng, senior marketing manager of KFC Management.
The TVC is supported by tactical print ads, in-store activation and online advertising on local sites. Media duties were handled by MindShare.
The campaign launches several months after the 30th grand anniversary campaign, a series of eight BBDO-developed TVCs which asked viewers to vote via text for their favourite ad.
Ng said KFC regularly creates menu items catering to local tastes. “In the 30 years we’ve been in Singapore, KFC has introduced products such as Zinger, Oriental Chicken Salad and Curry Crunch. Miso is the latest innovation.”
