Asia-Pacific managing director Ron Graham has been promoted to COO for the region, while Alex Thompson, currently COO Europe, has been appointed to the newly-created role of CEO Asia-Pacific.
Graham said the moves would allow the agency to concentrate on business development across the region, while using a central control point to drive improved campaigns.
Graham said Kinetic aimed to open at least four more offices by Q1 2006, to complement the six operations in Singapore, Hong Kong, Manila, Bangkok, Kuala Lumpur and Sydney. In addition, instead of having just one regional MD, the agency would also gradually move towards local chiefs.
"We need to scale up and improve the scope of the work that we do, given the new commitments that we've been able to achieve from both MindShare and Mediaedge," Graham said.
Key moves to aid Kinetic growth in regional offering
WPP outdoor agency Kinetic has unveiled key management changes as it prepares to increase its regional presence and offering over the next 12 months.
