Tasked to strategise and manage the overall business and marketing developments, Mellalieu will work closely with Chris Liu, executive vice president of China and general manager of Hong Kong.
“There are many challenges but at the centre is staying client focused: keeping ahead of an expanding market where client briefs are broadening requiring multi-talented teams to strategize and execute consistently to the highest standards,” said Mellalieu.
“Ketchum has performed consistently in this in Hong Kong. We need to make sure we build on the standards we have already set.”
