Ketchum moves Burgess to head Shanghai office

Public relations agency Ketchum Newscan has appointed former Ketchum London director Penny Burgess as GM in Shanghai.

Burgess has been with Ketchum for more than four years, and was most recently responsible for directing a series of global integrated accounts and networks across Europe, the Middle East and Africa.

She also has over 10 years experience in working with international brands, including IBM and Starbucks. In Shanghai, Burgess will focus on Ketchum's current clients, including FedEx, Kodak and McDonald's.

"In many respects, in terms of advice and consultation to our clients, I feel my experience is going to add value to the service we provide," said Burgess.

She added one of her key responsibilities would be staff development.

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