He is tasked with aligning the agency’s creative teams across the region, and filling the ECD role across both Singapore agency brands.
“The integrated creative position was always going to be the most difficult one to fill,” said Phil Brett, chairman of TBWA\Singapore. “It’s taken a year, but we’ve found the right person.”
Kelly has won awards in most advertising disciplines, including the top spot in the WON Report of the world’s most-awarded direct agencies during a term at Saatchi & Saatchi Singapore.
"I want this agency to be great at DM, interactive and advertising — and the best at bringing them all together,” said Kelly, who worked at Ogilvy prior to Saatchis.
