Kellogg's Australia sticks with MindShare

Kellogg Company Australia has extended its 30-year relationship with MindShare, handing the agency its communications and planning brief, with an estimated spend of more than US$30 million, according to Nielsen Media Research. <BR><BR> MindShare retained the business after a competitive pitch that also included Carat and Starcom. According to MindShare Australasia CEO Chris Walton, the agency has handled the business in a virtually unbroken three-decade run, with only two brief breaks coming in 1979 and 1998. <BR><BR> Walton added work on the account would continue as normal.