KCRC reviews creative account
The Kowloon Canton Railway Corporation is reviewing its advertising business, which is held by JWT in Hong Kong. The first round of the pitch kicks off today, with several agencies making credential presentations. According to one source: "There are a lot of requirements and the submissions deadline is Friday. The first round is based on invitations and most agencies are participating in the review. The assignment in the second round, which will be a full scale pitch process, will be for a campaign."
