The Kayaking Jumbo Peanuts brand falls under Indonesian FMCG manufacturer and distributor Orang Tua Group. Kayaking promises the largest peanuts in the whole market.
Ogilvy & Mather Jakarta has created a funny ad in a home video style, documenting the accidental discovery of a baby elephant choking on a bag of jumbo peanuts. If the peanuts are too big for elephants, human should also handle it with care.
Credits:
Project Choking
Client Orang Tua Group
Creative agency Ogilvy & Mather Jakarta
Executive creative director Gary Caulfield
Art director Alfa Aphrodita
Copywriter Gary Caulfield
Executive producer Bianca Sugiarto
Agency producer Lydia Santoso
Music & sound production Song Zu
Account servicing Niken Hapsari
Production company Absolut Pictures, Cinered
Director Peter Aquilina
Exposure Television
