Kaur, who spent 15 years at Starcom, most recently as Singapore CEO, becomes MD of MediaCom Singapore, replacing VR Padmanabhan who returns to a GroupM role in his native Chennai.
At Starcom, Kaur was a significant presence in the agency’s relationship with Procter & Gamble, the FMCG giant that also counts as MediaCom’s key global client. She was replaced at Starcom by former OMD chief Gan Boon Guan.
