Following intense industry speculation, Ms Rachel Chau and Ms Angela
Pong have been confirmed as co-executive CDs at Euro RSCG Partnership
Hong Kong.
Both have more than 10 years' of experience on the Hong Kong advertising
scene, and first worked as a team at Ogilvy & Mather in 1988.
They moved to Bates and were applauded for their work for HSBC
corporate, and two years ago, they joined Saatchi & Saatchi, where they
played a role in turning around the creative reputation of the agency,
which won the Kam Fan for its Vita Lemon Tea work.
"I have known for a long time how talented Rachel and Angela are," said
Euro managing director Kitty Lun. "As the managing director of an agency
totally focused on creative excellence for clients of the new century, I
look forward to having a very creative and brilliant partnership with
Rachel and Angela."
Ms Chau and Ms Pong said that they "clicked" with Euro from the first
meeting: "Euro truly believes in creativity and an integrated solution
for marketing communications. This is the right environment for us to
excel."
They join Euro at a time when the agency is having unprecedented success
in winning new business, including WorldRoom, Tom.com, Alibaba.com,
iBusiness-Corporation, Dickson Cyber Concepts, BMC Media, Hong Kong Arts
Centre and Towngas.
"The opportunity for Rachel and Angela to join Euro came when (former
CD) Fred Tong decided to pursue interests outside of the agency," said
Ms Lun.
"Fred is leaving at a time when we couldn't have been stronger. He has
played an important part in helping me bring the agency back into
prominence.
Now, our creative people will be led by Rachel and Angela, and I have no
doubts that the agency will scale to new heights in the future."
