Promag, a leader of gastric medication in Indonesia, has a market share of 80 per cent. Kalbe Farma’s main areas of business activities are in the production, distribution, marketing and packaging of pharmaceuticals, health foods and other consumer products.
Kalbe hands Promag to Euro RSCG
JAKARTA - Kalbe Farma, one of Southeast Asia's largest pharmaceutical companies, has handed the Promag brand's creative brief to Euro RSCG after a four way pitch that involved JCNK, Artek and incumbent Lowe.
