Foo joins the company from in London where she specialised in B2B and consumer research in the telecoms, financial services and energy sectors. Prior to this, she worked for Eureka Strategic Research, a boutique full-service agency in Sydney, Australia.
In addition to developing global business research agency’s presence in Malaysia, she will also help capitalise on business links in her home country of Australia.
Foo said: “The company’s commitment to expanding its local presence across the Asia-Pacific region, and delivering international research at a local level is certainly something that attracted me.
“This is an exciting time for research in this region. The economic downturn is less pronounced, enabling businesses to use insight to increase their competitive edge both domestically and globally. I’m looking forward to the challenge of working in a relatively young research market and, hopefully, being able to help shape the industry itself as it continues to grow in size and sophistication.”
Simon Everard (pictured), Kadence Group chairman, added: “Jo-Ann has achieved a lot in her eight years in the industry and is definitely one to watch. I have no doubt that her skills, ambition and passion for research will not only strengthen our existing team in Malaysia but also benefit our international clients as they look to expand their market research activity in Asia-Pacific.”
Founded in 1992, Kadence is a leading privately owned, B2B research specialist with offices in Boston, London, Delhi, Kuala Lumpur, Singapore, Jakarta and Hong Kong.