JWT Shanghai will develop brand campaigns to help the company raise its profile with B2B customers and retail consumers in China.
INESA manufactures a range of electronic equipment, including lighting and scientific instruments.
Wanting to leverage the ‘intelligentisation’, ‘informatisation’ and ‘cyberisation’ trends that are reshaping many manufacturing, research and consumer electronics industries, INESA is positioning itself as an 'internet of all things' (IOT) solution provider, offering products and services ranging from cloud computing, data centre services, smart-TVs and intelligent transportation to food inspection.
“A good club can help hit the ball further, and JWT is an excellent club”, said Songtao Jiang, vice-president of INESA.
