JWT takes over Hang Seng
<p>Hang Seng Bank has dumped both BBDO and McCann-Erickson in Hong </p><p>Kong, and replaced them with J. Walter Thompson following a competitive </p><p>pitch, which also involved DDB. </p><p><BR><BR> </p><p>BBDO previously handled the corporate account, while McCann looked after </p><p>the retail side. </p><p><BR><BR> </p><p>The consolidation of the account into one agency is seen as an attempt </p><p>by Hang Seng Bank to create and present a single, unified image of </p><p>itself to the public. </p><p><BR><BR> </p><p>Industry observers said the decision dealt a blow to both BBDO and </p><p>McCann because Hang Seng is the second-largest bank in the SAR and that </p><p>the account is worth about HK$55 million (about US$7 </p><p>million). </p><p><BR><BR> </p><p>JWT won the pitch based on its strategic and creative recommendations. </p><p><BR><BR> </p>