Fu, who spent from1998 to 2003 at JWT running the Ford business, among other roles, will replace outgoing MD Mark Bainbridge, who is returning to Scotland to pursue other interests. I-Fei, who recently departed DraftFCB for a break, has been hired to work alongside Fu.
Bainbridge, who has spent 18 months in the role, said a significant part of his brief had been locating a strong local management team to take the agency into its next phase of development.
