JWT sharpening Korean edge with Woollett's move

<p>SEOUL: J. Walter Thompson has appointed its Melbourne head of art, James </p><p>Woollett, as executive creative director in its 'priority' Korean </p><p>market. </p><p><BR><BR> </p><p>"We wanted to put somebody serious into Korea," said JWT's Asia-Pacific </p><p>chief operating officer Kevin Ramsey. "Korea is a priority for us </p><p>because it's the third biggest market in the region, and there's an </p><p>opportunity for us to steal a march and take a leadership position </p><p>there." </p><p><BR><BR> </p><p>Woollett added that his role was to bring his outside experience to the </p><p>traditionally inward-looking market. </p><p><BR><BR> </p><p>"My job is to try and impart some of my experience and knowledge to a </p><p>market that has traditionally been very self- contained; there's been a </p><p>very introverted way of looking at advertising," Woollett said. "It's a </p><p>very dynamic market and a very young agency here, and people really want </p><p>to learn." </p><p><BR><BR> </p>