JWT sharpening Korean edge with Woollett's move

SEOUL: J. Walter Thompson has appointed its Melbourne head of art, James Woollett, as executive creative director in its 'priority' Korean market. "We wanted to put somebody serious into Korea," said JWT's Asia-Pacific chief operating officer Kevin Ramsey. "Korea is a priority for us because it's the third biggest market in the region, and there's an opportunity for us to steal a march and take a leadership position there." Woollett added that his role was to bring his outside experience to the traditionally inward-looking market. "My job is to try and impart some of my experience and knowledge to a market that has traditionally been very self- contained; there's been a very introverted way of looking at advertising," Woollett said. "It's a very dynamic market and a very young agency here, and people really want to learn."

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