The agency has been tasked with devising new thematic creative for the brand, based around a tagline that translates to ‘simple but not simplistic’. “It’s going to cover thematic, product and also capturing the spirit of the Olympics,” said JWT China chief Tom Doctoroff.
JWT Shanghai wins Li Lang
SHANGHAI - JWT Shanghai has secured creative duties for mainland menswear brand Li Lang, following a pitch that reportedly included two other agencies.
