JWT Shanghai sweeps HK4As

But it was a bittersweet night for the agency, with its Nike triumph coming just weeks after losing the account to Wieden & Kennedy. The agency won the Kam Fan for its 2008 Beijing Olympics TVC titled 'Bicycle', with the spot also picking up awards in a number of other categories, including best direction, best editing and best sound. The creative team included JWT's ECD North-east Asia Lo Sheung-yan, Bill Chan, Nick Lim, Gang Hu and Thomas Zhu. "It was a very dramatic ending for us," said Lo. "It proves that we have the capability, and we can repeat what we did for Nike for other clients on our list." JWT Shanghai scooped 42 of the 112 awards, with eight golds, two silvers and 18 bronzes. TBWA Shanghai and Fallon Asia Hong Kong both picked up gold medals, but placed further down the list. The next closest agencies to JWT Shanghai on points were last year's winner Leo Burnett Shanghai, with eight bronzes, and Y&R Shanghai with three silvers and three bronzes. "China's rise seems to be the opposite to Hong Kong's slide," said acting chairman of judges and Publicis Hong Kong ECD, Shaun Branagan. "We need to re-inject a bit of creativity into the business, with people who are prepared to fight and stand up for the work." JWT also dominated the network scores, with last year's winner Leo Burnett second and Y&R third. Meanwhile, e-Crusade Marketing came out on top of the Hong Kong 4As Interactive & Direct Awards show, despite no best of show or gold medals handed out. The agency won with two silvers and five bronzes.