JWT romps CCA show with Pfizer campaign

The Best of Show was awarded to JWT's 'Keep Talking' poster campaign, for Pfizer's Listerine PocketPaks. According to the agency's managing director Angus Fraser, the metal haul should go some way towards updating perceptions of the 'new' JWT. "For us, the message is that JWT is the most underrated agency in Singapore," said Fraser. "We've had a very quiet period over the last few years, but this is a new spirit and new team. We've brought in key people like (Southeast Asia executive creative director) Tay Guan Hin and (associate creative director) Ali Shabaz, and we're all trying to do things differently." The remainder of the agency's golds were all awarded for Listerine PocketPaks work, which Fraser termed " a very positive twist on a particular issue that people have". Saatchis, meanwhile, scored three golds for its work on behalf of Hasbro's Risk game. In third place was Kinetic Singapore, which scooped two golds in the newly-enlarged interactive category, followed by BBDO Singapore -- which won gold for the Pizza Hut 'Psycho' ad. Rounding out the gold winners was fifth ranked McCann Erickson, thanks to its Olympia Travels campaign. FCB meanwhile, ranked second in 2004, dropped to sixth despite six silvers and 15 bronzes - many for work on behalf of clients SC Johnson and Global Alliance The event, marking its 25th anniversary, also saw five of the industry's luminaries honoured: Leo Burnett regional executive creative director Linda Locke, WPP's Neil French, Ad Asia publisher Allein Moore, Y&R executive creative director Patrick Low, and Jim Aitchison. The Best New Copywriter award, meanwhile, went to McCann Erickson's Gayle Jill Lim, following her work on Bic Permanent Marker, Tefal, Bose, Shark Energy Drink and Clearasil. Best new art director was scooped by 10AM Communications' Ang Sheng Jin.