JWT pulls out of global Hyatt pitch

CHICAGO - WPP network JWT has withdrawn from the US$40 million Hyatt International pitch, leaving Havas' Euro RSCG and two other unnamed networks, which have been approached to re-enter the pitch after participating in the earlier rounds.

JWT’s decision to exit the review, which is seeking a partner for a global branding assignment, follows this week’s news that a round of chemistry meetings would be held in Asia-Pacific, before the final presentations take place at the end of this month in New York.

Cramer-Krasselt, which handles Hyatt’s domestic portion of the business is unaffected by the review, which will also see the selected network take on global responsibilities for Hyatt’s 50th anniversary campaign.