JWT’s decision to exit the review, which is seeking a partner for a global branding assignment, follows this week’s news that a round of chemistry meetings would be held in Asia-Pacific, before the final presentations take place at the end of this month in New York.
Cramer-Krasselt, which handles Hyatt’s domestic portion of the business is unaffected by the review, which will also see the selected network take on global responsibilities for Hyatt’s 50th anniversary campaign.