JWT picks up Wheelock loft project

HONG KONG - JWT Hong Kong has been awarded creative duties for the launch of a new Wheelock Properties development that aims to popularise loft-style real estate in the city.

The new project, situated in Hong Kong’s Wong Chuk Hang district, marks one of the first stages of a massive redevelopment of the district.

In addition to Wheelock, a number of Hong Kong property giants – including Cheung Kong, Sun Hung Kai and Henderson Land – are planning to redevelop old industrial buildings in the area.

It is believed that JWT secured the account after a pitch against two other agencies.