JWT will provide a total service including their branding and creative strategy, as the company looks to target young adults.
Sophia Ng, business director of JWT Shanghai said: “The milk tea category is still new in China but is growing very fast. President Milk Tea was the first ready-to-drink brand to enter China more than a decade ago, though other players like Kirin and Wahaha are also competing for market share.”
Sophia Ng, business director of JWT Shanghai said: “The milk tea category is still new in China but is growing very fast. President Milk Tea was the first ready-to-drink brand to enter China more than a decade ago, though other players like Kirin and Wahaha are also competing for market share.”
“President has built a reliable reputation with good quality products, as the milk is not from those questionable milk companies in China but from New Zealand,” she stressed. “Coffee drinking has become a trendy lifestyle, however, milk tea drinking is also a developing culture among the mass consumer.”
The media agency for President in China is Maxus.
