The project will see the agency devise a set of strategic guidelines to harmonise all of Lenovo’s Olympics brand and product communications in the run up to next year’s Games. While JWT Beijing representatives declined to comment, it is believed that Lenovo will seek to portray itself as an ‘explorer’ linking with the Olympics’ ability to realise potential.
The win comes after JWT also landed Yili’s Olympics campaign creative duties, following a pitch against Ogilvy, Euro RSCG and Dentsu.
