The agency also snared the second runner-up spot in the Direct Agency of the Year award, behind Shackleton Madrid. The ‘Lead India’ aimed to empower the nation and identify fresh political leadership, and began with a direct-response print ad in the Times of India newspaper.
JWT India takes home Direct Grand Prix at Cannes
CANNES - Bennett Coleman & Co's 'Lead India' campaign, created by JWT Mumbai, has won the Direct Grand Prix at the 2008 Cannes Lions.