Tang reports to Desmond So, CEO of JWT Hong Kong, and will work closely with account direct Dennis Lam, director of planning Lai Wang, and ECD Steven Lee.
We really feel the HSBC account needs more executive attention, ideally a full-time senior executive to look after the business, explained So.
This is Tang’s second term at JWT Hong Kong, having worked at the agency as from 1991 to 1996. After working at FCB and Bates, Tang set up her own agency, Protein, in 2003.
JWT Hong Kong names Tang to lead HSBC
HONG KONG - Yvonne Tang (pictured) has been appointed to the newly created post as director-in-charge at JWT Hong Kong, to lead the agency's critical HSBC account.
