JWT holds on to PCCW account

JWT Hong Kong has been awarded the PCCW creative account following a four-way pitch. The incumbent saw off competition from M&C Saatchi, BBDO and FCB to maintain its hold on the telecom player's fixed-line business. According to ACNielsen figures, PCCW's fixed-line adspend hit HK$53.4 million (US$6.8 million) in 2004.