Based in Singapore, he will work alongside Guan Hin Tay, JWT Southeast Asia’s executive creative director, focusing on the agency’s regional and global clients.
“Pete is one of the finest planners in the region, with a proven track record of building great brands,” said Guy Murphy, JWT worldwide planning director.
“He is a tremendous team player and an inspirational leader. He will feel very much at home at JWT.”
Heskett will report to both Murphy and the agency’s Singapore-based international president Michael Maedel.
The Englishman ends a three-year stint at BBH, which began at the agency’s headquarters in London.
Career highlights to date include his role with the launch of Apple’s iPod in Europe, and the ‘No nonsense’ campaign for English beer brand John Smith’s, which was the most awarded campaign of 2004.
JWT hires regional strategic planner
SINGAPORE - In a bid to boost its planning credentials in the region, JWT has appointed BBH Shanghai's head of strategic planning Pete Heskett (pictured) to the new role of Southeast Asia planning director.
