JWT-created anti-corruption campaign
Hong Kong's anti-corruption agency continues its partnership theme in its latest TV campaign. But the J. Walter Thompson-created campaign takes a highly stylished approach to underline the point that the Independent Commission Against Corruption needs public support. Built around 'under the table' dealing, it features a table growing bigger as more and more briefcase-carrying characters walk under it. JWT said it helped that the term conveyed the same meaning in Chinese. The table also features in the outdoor effort, which depicts the legs of the table as vampire fangs.
