According to JWT China CEO Tom Doctoroff, the move will improve trade marketing specialist Always’ strategic capabilities, and also provide Ignite with the benefits of Always’ extensive nationwide network.
The agencies will retain separate identities, with Always headed by GM Gary Fung, and Ignite by GM Rodney Cao. In addition, Joe Wong comes aboard from JWT Vietnam to head activation at Always.
“Right now, Always is a disciplined marketing machine. We need to make it a more modern one that is flexible,” said Doctoroff.
“For Ignite, it brings them into very close collaboration with the whole network.”
