Industry sources also revealed that the global pitch involved Saatchis and Ogilvy & Mather. The confirmation came after JWT Frankfurt announced it had won the Bosch global account as worldwide agency for corporate advertising. The German industrial conglomerate is particularly well known in China for its power tools products, and it is expected that China account activity will revolve around its core global strengths of engine management and braking control.
JWT China inks Bosch deal on back of global win
J. Walter Thompson China has confirmed it has been engaged by Bosch for "significant" China-specific work.