JWT buys into China shop
JWT has acquired a majority stake in China-based Always, a field-based marketing and promotions network. <BR><BR> The WPP's agency's acquisition of 65 per cent of Always will give it financial oversight, while founder Cai Hua will retain management independence. Always has an extensive roster of multinational clients and has handled briefs from Dove, Huggies, Cadbury and Sony, among them. <BR><BR> JWT's Northeast Asia area director Tom Doctoroff said: "Always has unrivalled execution capability. Going forward, we will help them develop their strategic below-the-line edge."
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features