Thorenburg, who joins from a previous role as GM of pharmaceutical company Organon China, arrives as JWT seeks to bolster its retail marketing presence via a joint venture with WPP trade marketing consultancy Glendinning in China.
“Thorenburg’s strength is his ability to form relationships and motivate teams in different areas of the organisation,” said JWT China CEO Tom Doctoroff (pictured). “It is one of the first times where we have brought someone into the org with such pure results-oriented business savvy.”
JWT takes a 51 per cent stake in the Glendinning partnership. “The opportunity that Always has is an incredibly huge asset in terms of its retail network and a growing strength in real time info,” said Doctoroff.
Cai Hua remains as chairman overseeing Always, which merged with sister shop Ignite last year.