The assignment will include the roll out of TV, print, outdoor, digital and point-of-sale executions.
JWT Beijing began working with COFCO four years ago. Since then, the agency has been assigned to various projects for the group, including branding campaigns, Expo promotion, as well as the brand communications for sub brands Lohas and Le Conte, the company's meat products.
"COFCO and JWT Beijing have a very strong partnership and we are extremely happy to continue this partnership with the addition of the Wu Gu Dao Chang brand. It is our goal to help clients build their brand equity with the most engaging and effective communications and marketing campaigns," said Andy Xu, general manager at JWT Beijing.
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