JWT beats Mojo for $1.5m Nestle ice cream work

SYDNEY: J Walter Thompson has won the A$1.5 million Nestle Frosty Fruits and Heaven ice cream account from incumbent Mojo Publicis. After a gruelling pitch that saw the two agencies return to the drawing board twice, Nestle finally decided on JWT, although Mojo will retain the bulk of the Nestle business. Marketing manager Peter Meek said both JWT and Mojo presented very good creative, but JWT was superior in the end. The Heaven brand was not part of the original pitch, but JWT picked up that account as an added bonus. However, the account is not expected to show much activity. "We haven't done any above-the-line advertising on Heaven in three years, and there are no plans to change that as yet," said Meek. Nestle is realigning its advertising globally. The new global alignments will mean JWT will handle ice cream and chocolate, McCann-Erickson coffee, Ogilvy and Mather chilled dairy products, Lowe Lintas sugar confectionary and Publicis (Mojo) on culinary products. Meek said the agency change locally was unrelated to the global realignment.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com