JWT beats Mojo for $1.5m Nestle ice cream work

<p>SYDNEY: J Walter Thompson has won the A$1.5 million Nestle </p><p>Frosty Fruits and Heaven ice cream account from incumbent Mojo </p><p>Publicis. </p><p><BR><BR> </p><p>After a gruelling pitch that saw the two agencies return to the drawing </p><p>board twice, Nestle finally decided on JWT, although Mojo will retain </p><p>the bulk of the Nestle business. </p><p><BR><BR> </p><p>Marketing manager Peter Meek said both JWT and Mojo presented very good </p><p>creative, but JWT was superior in the end. </p><p><BR><BR> </p><p>The Heaven brand was not part of the original pitch, but JWT picked up </p><p>that account as an added bonus. However, the account is not expected to </p><p>show much activity. "We haven't done any above-the-line advertising on </p><p>Heaven in three years, and there are no plans to change that as yet," </p><p>said Meek. </p><p><BR><BR> </p><p>Nestle is realigning its advertising globally. The new global alignments </p><p>will mean JWT will handle ice cream and chocolate, McCann-Erickson </p><p>coffee, Ogilvy and Mather chilled dairy products, Lowe Lintas sugar </p><p>confectionary and Publicis (Mojo) on culinary products. </p><p><BR><BR> </p><p>Meek said the agency change locally was unrelated to the global </p><p>realignment. </p><p><BR><BR> </p>