Based in Singapore, he will work alongside GuanHin Tay, JWT Southeast Asia's executive creative director, focusing on the agency's regional and global clients.
Pete is one of the finest planners in the region, with a proven track record of building great brands, said Guy Murphy, JWT worldwide planning director.
He is a tremendous team player and an inspirational leader. He will feel very much at home at JWT.
Heskett will report to both Murphy and the agency's Singapore-based international president Michael Maedel.
JWT appoints BBH China's Heskett to regional planning role
SINGAPORE - JWT has appointed BBH Shanghai head of strategic planning Pete Heskett (pictured) to the new role of Southeast Asia planning director.
