Just Gold.Just Diamond won the platinum Best of the Best award for creative, for its Just Gold 'China Chic/Retro' promotion. The campaign, which won the gold award for Poster of the Year, was by Leo Burnett, with OMD Hong Kong handling media.
Nike won the best of show accolade for use of media for its 'No restrictions apply' branding campaign. J Walter Thompson created the concept, while MindShare worked on media.
Twenty-seven senior industry executives took part as judges including Zenith Media managing director, Alice Lam, M&C Saatchi ECD, Tan Khiang, and Hong Kong Disneyland director of marketing services, Josephine Lam.
Winners were selected according to criteria that rated creative elements along with use of media.