Just a vending machine away from Coke's 'happiness in a bottle'

Coca-Cola has launched a new global campaign with the theme of 'happiness in a bottle', created by Wieden & Kennedy, Amsterdam. Marking a return to its iconic 1970s and '80s campaigns, the new TVC depicts a coin as it goes through a Coca-Cola vending machine. Part of the 'Coke side of life' campaign, the spot takes the audience on a journey through the vending machine into a fantasy land full of wondrous characters and spectacular landscapes, culminating in 'the delivery of happiness in a bottle'. Expected to run worldwide in 199 markets, the spot was created by W&K creative directors Rick Condos and Hunter Hindman, and overseen by executive creative directors Al Moseley and John Norman. Production was handled by Psyop, under directors Todd Mueller and Kylie Matulick.

by | 07/12/2006

Coca-Cola has launched a new global campaign with the theme of 'happiness in a bottle', created by Wieden & Kennedy, Amsterdam. Marking a return to its iconic 1970s and '80s campaigns, the new TVC depicts a coin as it goes through a Coca-Cola vending machine.

Part of the 'Coke side of life' campaign, the spot takes the audience on a journey through the vending machine into a fantasy land full of wondrous characters and spectacular landscapes, culminating in 'the delivery of happiness in a bottle'.

Expected to run worldwide in 199 markets, the spot was created by W&K creative directors Rick Condos and Hunter Hindman, and overseen by executive creative directors Al Moseley and John Norman. Production was handled by Psyop, under directors Todd Mueller and Kylie Matulick.