Jureeporn adds McCann consultancy role

Highly awarded Thai creative Jureeporn Thaidumrong is to take on a creative consultant role at McCann Erickson Thailand as the agency aims for greater award-show credibility. <BR><BR> Jureeporn, who departed Saatchis Bangkok to found independent shop JEH United last year, confirmed she will continue to oversee JEH United, which recently scooped Best of Film at AdFest. At McCann, she will work closely with chief creative officer Martin Doyle, specifically focusing on local clients and talent. <BR><BR> "I will work on refocusing and reorganising McCann's creative department and work to build its creative strength and reputation," said Jureeporn. "McCann has almost everything to be a great creative agency - a very strong client list and very strong account service team."