| Creative Performance League June | |||||
| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather | Bayer Korea, Korea; Goodyear, Philippines | 61.43 | 0.58 | 284.9 |
| 2 | TBWA | 313 Somerset, Singapore; Megastar Cinemas, Vietnam | 5.80 | 0.50 | 105.2 |
| 3 | Grey Group | The Dairy Farm, HK; GSK Contac (Digital), China | 6.10 | - | 96.3 |
| 4 | DDB | SKOL, Malaysia; Asia Brewery (Tanduay Ice), Philippines | 6.67 | - | 94.4 |
| 5 | Leo Burnett | Lankem Ceylon, Sri Lanka; Samsung Galaxy Tab, HK | 2.04 | 0.10 | 78.1 |
| 6 | BBDO | HTC, Korea; Puma, China | 10.67 | 0.75 | 57.8 |
| 7 | Y&R | Lite Department Store, China; Bristol-Myers Squibb, Japan | 6.75 | - | 43.3 |
| 8 | M&C Saatchi | MRCB, Malaysia; BRDB, Malaysia | 3.65 | - | 34.6 |
| 9 | JWT | Piramal Realty, India; IndiaCan Education, India | 5.30 | - | 21.8 |
| 10 | McCann Worldgroup | Mitsubishi Motors, Malaysia; ID Hospital, Korea | 4.71 | 0.58 | 19.8 |
| Media Performance League June | |||||
| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | OMD | Trend Micro, Australia; Square Foot, Taiwan | 75.78 | 73.00 | 400.1 |
| 2 | Carat | Bet365, Australia; Tiffany (OOH), China | 26.36 | 12.40 | 367.9 |
| 3 | Starcom | Webster Holdings, Australia; Tourism New Zealand, Korea | 9.81 | - | 198.4 |
| 4 | Vizeum | IMS, India; Newell Rubbermade, Malaysia | 47.28 | - | 194.2 |
| 5 | Mindshare | - | - | 11.05 | 125.2 |
| 6 | PHD | Asian Carmakers, Philippines; Berjaya Pizza, Malaysia | 12.65 | - | 99.6 |
| 7 | MPG | MTS, India; Bosch, Singapore | 66.03 | 3.30 | 82.1 |
| 8 | ZenithOptimedia | Carlsberg, China; Walmart, China | 64.30 | - | 62.0 |
| 9 | Dentsu Media | Cathey Finance, Taiwan; AP Honda, Thailand | 11.13 | 14.60 | 49.2 |
| 10 | MEC | Friendly Dog Entertainment, Taiwan; Allianz, Australia | 27.30 | - | 48.7 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
