In his new role, Beh will lead the agency’s efforts in SEM, SEO and performance marketing. He reports to Crystal Chan, head of digital operations, Mindshare China.
He brings almost 10 years of digital experience to "one of Mindshare's most important markets", said Amrita Randhawa, president of Mindshare China.
In London, Beh was responsible for integrating paid and organic search, defining strategies for SEO and pay-per-click, and translating these strategies into effective plans with clear measures of success.
Prior to Mindshare, he was at Vizeum and Isobar improving search engine visibility for clients such as Panasonic since 2007. The appointment commences with immediate effect.
